Why We’re The Best
Our team of relentless data analytics and marketing analysts are knowledge junkies at heart, and they’re always jonesing for their next fix. Remaining curious and eager continue to be our driving forces. Finding creative, data-driven solutions is what we do.
Ryan Fitzgerald
CEO & Co-Founder
Ryan is the co-founder and CEO of Net Conversion. He powers the agency’s day-to-day operations, maintains culture initiatives, strategic planning and has been known to occasionally cook lunch for the team. One of his proudest accomplishments was being honored as one of OBJ’s 2020 CEOs of the Year. Prior to co-founding Net Conversion, Ryan built some of his 20+ years of leadership experience at Universal Orlando Resort, Walt Disney Co., and Delta Airlines.
Ryan’s Faves
- Bolognese, Crown Royal, Ugly Christmas Sweaters, Bill Murray, Yacht Rock
Frank Vertolli
Co-Founder & Managing Partner
Frank is the co-founder and managing partner of Net Conversion. He uses his years of executive experience in the travel and hospitality industry to ensure the agency’s framework for success derives from transparency, innovation, and trust. Frank is a respected thought leader who often participates and presents at major industry events. Prior to co-founding the agency, Frank spent 11 years with Universal’s theme parks as a digital marketing executive.
Frank’s Faves
- Surfing, LCD Soundsystem, Orlando Magic, Game of Thrones, Seafood
Kristina Canada
Vice President, Marketing
Kristina leads Marketing for Net Conversion, overseeing the strategies and tactics that strengthen clients’ market position and achieve business goals. She was recently ranked amongst the best and brightest young executives as one of OBJ’s 40 Under 40. Before joining Net Conversion, she held marketing leadership roles in the travel industry with sbe Group, Universal Studios Hollywood and Atlantis.
Kristina’s Faves
- Biggie Smalls, Tik Tok, Leopard Print, Peloton Classes with Alex Toussaint
Brett Hughes
Vice President, Technology & Analytics
As the creator of Technalytics, Brett heads the Analytics and Technology teams. He directs testing, automation, and optimization strategies in paid media and data science, as well as the development of data aggregation and automation technology, Conversionomics. Prior to his role at Net Conversion, Brett worked at Hilton Worldwide and Universal Orlando.
Brett’s Faves
- Green Bay Packers, Coffee, Flannels & Hoodies, Metaphors, Trucks
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Joe Billi
Specialist, SEO Content
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David Bressler
Director, Advanced Analytics
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Kyla Byron
Manager, Analytics
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Alexy Cardenas
Media Buyer & Planner
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Justine Cervenka
Director, Media Buying
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Eric Chandler
Specialist, Implement
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Erin Colton
Sr. Analyst, Marketing
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Chris Cook
Sr. Manager, Technology
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Zac Douglas
Analyst, Marketing
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Branden Duke
Analyst, Technology
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Carli Eurton
Specialist, Marketing
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Stephanie Gefen
Manager, Training & Development
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Alexia George-Jacobson
Sr. Specialist, Marketing
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Holden Heyser
Specialist, SEO
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Jack Hotaling
Business Intelligence/Cloud Engineer
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Toleen Iswed
Sr. Analyst, Analytics
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Emily Johnstone
Human Resources
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Jessica Lambert
Sr. Analyst, Marketing
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Adam Lantry
Analyst, Analytics
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Kayla Lawicki
Sr. Analyst, Marketing
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Ryan Lentine
Analyst, Analytics
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Isaac Mendoza
Analyst, Analytics
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RJ Mills
Analyst, Analytics
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Carli Moreno
Sr. Analyst, Marketing
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Sheyanne Navarro
Admin Assistant
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Alexa Parsons
Manager, Analytics
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Marina Quevedo
Specialist, Accounting
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Julia Reed
Sr. Analyst, Analytics
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Alley Rhinehart
Lead, Analytics
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Ashley Robertson
Sr. Admin
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Matt Rosenthal
Analyst, Analytics
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Kristin Stevenson
Manager, Marketing
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Amanda Sumner
Director, Marketing
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Vy Tran
Intern, Advanced Analytics
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Alex VanKirk
Lead, Advanced Analytics
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Matt Walker
Sr. Analyst, Advanced Analytics
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Ashley Young
Manager, Marketing
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Grant Zerbe
Analyst, Marketing
A Collaborative Approach To Marketing And Analytics.
Let’s Get Together
We’d like to learn more about you and your business.
Net Conversion dedicates itself to helping clients get the most out of their marketing and analytics through close collaboration between the two. See how we can help your business by scheduling a meeting with our experts.