Industry Insights

Native advertising, or third-party ads that match the format and feel of the media in which they appear, are the most popular form of display…

Here’s an easy question: did you listen to music on your phone or another streaming device in the last few days? (Bonus points if you…

Seemingly overnight, esports – defined by eMarketer as organized gaming competitions among professional players and teams – became a global phenomenon with much at stake…

Live-streaming TV services, like Hulu with Live TV, Sling TV, and PlayStation Vue, now account for more than three-quarters of all plays and viewing hours…

Where in the world is location intelligence these days? The field has ventured well past its original marketing use case of serving ads to users…

Today, search is a constant part of consumers’ journey, regardless of what stage of the funnel they are in. Thanks to search, the journey itself…

The decline and ultimate demise of print advertising is a forgone conclusion for many marketers, especially those who started their careers in the age of…

Marketing executives planned to spend more of their 2018 budget on marketing technologies than on any other category, including labor and paid media. According to…

As marketers, we all want to know what our customers want and what messages would resonate the most with them. We have spent a lot…

Just like most smart and confident 20-year-olds, Google has big plans for the future. The company’s executives announced some of them at a special anniversary…