Conversionomics is proud to be recognized by Google as a top-of-the-line data automation and aggregation tool for leveraging the power of BigQuery to help marketing…
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Google Analytics (Universal Analytics) VS. Google Analytics 4 Back in the fall of 2020, Google introduced Google Analytics 4 (GA4), previously Google (App+Web). GA4 will replace…
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Whether we are running paid media in a social, search, or video space, as an agency, we want to ensure that our approach in strategy…
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By David Bressler, Net Conversion Director of Advanced Analytics No one asked for these predictions, but here they are. Are they farfetched? Yes. Will I…
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By Frank Vertolli, Co-founder & Managing Partner, Net Conversion First-party data has always been important to businesses both in and beyond the travel industry but…
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In the marketing industry, innovation is what drives a business forward. Whether it’s creating new products or enhancing existing ones to better engage with the…
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Orlando, FL — Another week and another user-privacy driven update in the Digital Marketing world. Yesterday, Google announced that after they officially kill off third-party…
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Earlier this month, Google announced some big changes rolling out to phrase and broad match modifier (BMM) keyword match types. Beginning today, 2/18, phrase match…
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Written by Daniel “Hands” Crayner and David Bressler. “This one’s for our mothers.” What is the purpose of the article? With the planned early 2021…
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Situation & Objective If you saw this article, you may have thought “weird flex, but okay.” But don’t worry – there’s always a method to the…
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